Current Lecture


Details

Thursday, November 7, 2019

5:30 - Pre-reception
6:00-7:30 - Lecture with Q&A
Reception immediately following in the Virginia Hospital Center atrium

John T. Hazel, MD Conference Center at Virginia Hospital Center (Zone B)
1701 N. George Mason Drive, Arlington, VA 22205

Tickets are free. Parking is available in the Gold Lot for a nominal fee.

David A. Asch, MD, MBA  Executive Director of the Penn Medicine Center  for Health Care Innovation John Morgan Professor at the Perelman School of Medicine and the Wharton School of the University of Pennsylvania

David A. Asch, MD, MBA
Executive Director of the Penn Medicine Center
for Health Care Innovation
John Morgan Professor at the Perelman School of Medicine and the Wharton School of the University of Pennsylvania

Behavioral Economics in Health and Health Care

Synopsis

If everyone behaved rationally, no one would smoke, patients would faithfully take their prescribed medications, and a lot more people would skip dessert.  Unfortunately, most of the advice doctors give patients, and most of the elements of conventional health insurance benefit design, are based on the idea that patients behave rationally—that they change their behavior in response to education or financial penalties or rewards.  And while education and financial penalties and rewards can make a difference, even more opportunities for improving health and improving health care utilization come from understanding the ways in which we all sometimes make decisions counter to our own self interest. 

Behavioral economics is a relatively new field that helps us understand the common patterns of behavior that often keep us from our goals.  And the promise of behavioral economics is that we can sometimes use the same patterns of behavior that often get us into trouble and use them instead to help us get out of trouble.

Learning Objectives

By the end of this lecture, participants will be able to:

  1. Distinguish alternative approaches to human motivation

  2. Distinguish standard economics from behavioral economics

  3. Apply principles of behavioral economics to improve the decisions of clinicians and patients